Wrexhams Valuation Has Surged
Wrexham have secured fresh investment from Apollo Sports Capital in a deal that exposes just how dramatically the club’s value has grown under Hollywood ownership. Ryan Reynolds and Rob McElhenney have sold a minority stake to the American investment giant while retaining control of the Welsh side.
The Apollo deal marks the second minority investment Wrexham have attracted in 14 months. Reynolds and McElhenney continue as majority shareholders and co-chairmen.
Apollo will provide financing to support ongoing redevelopment of the STōK Cae Ras.
The investment represents a vote of confidence in Wrexham’s sustained ascent through the English football pyramid.
The valuation that proves Hollywood’s impact
The investment arrives after reports in June revealed Wrexham were considering selling a stake for a valuation of up to £350 million ($475 million). That figure represents an 18,900 per cent increase from the $2.5 million Reynolds and McElhenney paid for the club in 2021.
The club worked with investment bank advisers to canvas demand from potential investors throughout the summer. Just six months later, Apollo’s involvement confirms institutional appetite for a stake in the Welsh side.
The Allyn family purchased roughly 15 per cent of Wrexham in October 2024 in a deal that valued the club at approximately $136 million. The jump from that valuation to the figures discussed with Apollo suggests confidence in Wrexham’s trajectory continues to accelerate.
Financial terms of the Apollo deal remain undisclosed. The club confirmed Reynolds and McElhenney will oversee the club as controlling owners.
Apollo’s investment will channel funds towards the ongoing transformation of the Racecourse Ground, including construction of the new Kop stand. The club recently secured nearly £18 million in Welsh government grants for area improvements surrounding the historic ground.
Reynolds and McElhenney stated their ambition remains clear in Monday’s announcement.
“The dream has always been to take this club to the Premier League while staying true to the town. Growth like that takes world-class partners who share our vision and ambition, and Apollo absolutely does.”
Revenue growth backs the valuation claims
Wrexham generated $35.6 million in revenue for the fiscal year ending June 2024, a 155 per cent increase from the previous year. That financial performance, combined with three successive promotions since 2021, has attracted attention from major investors worldwide.
One European football club owner offered perspective on the valuation to Front Office Sports.
“With the crazy numbers for Wrexham being thrown around earlier, if they pay anything near that, it’s going to set expectations for clubs on future deals.”
The comment suggests Apollo may have paid a premium to establish their newly launched sports division with a headline acquisition. Apollo recently agreed to purchase a majority stake in Atlético Madrid in a deal valuing the Spanish club at more than €2 billion.
The club’s commercial appeal extends beyond traditional football metrics. The Welcome to Wrexham documentary series has built a worldwide following, while Reynolds and McElhenney’s celebrity status continues to drive sponsorship and media interest.
Wrexham’s financial position heading into January now includes backing from one of the world’s largest alternative asset managers. Apollo manages approximately $840 billion in assets globally.
The club currently competes in the Championship, one tier below the Premier League. Infrastructure improvements funded by Apollo support the long-term ambitions Reynolds and McElhenney outlined when they acquired the club four years ago.
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