Wrexham’s historic home is set to revert to ‘The Racecourse Ground’ ahead of the 2026-27 season following the expiry of the club’s three-year naming rights agreement with STōK. The development emerged within news of Wrexham’s new front-of-shirt partnership with Firefox and marks another significant commercial change ahead of the new Championship campaign.
Although much of the attention has centred on Firefox replacing United Airlines as the club’s principal shirt sponsor, the return of the Racecourse Ground name is a notable update that is likely to resonate with supporters.
The Racecourse Ground name is set to return
The Athletic reports that Wrexham’s stadium will once again be known as The Racecourse Ground after the expiry of the naming rights agreement with STōK.
The three-year partnership was agreed ahead of the club’s return to the English Football League in 2023, when the ground became officially known as STōK Cae Ras.
According to the report, the agreement has now reached its planned conclusion, allowing Wrexham’s historic home to revert to its traditional name ahead of the new season.
There has been no indication that a replacement naming rights partner has been secured, with The Athletic noting only that the stadium will revert to The Racecourse Ground or Y Cae Ras following the expiry of the existing agreement.
Part of a wider commercial reshuffle
The stadium naming change is one of several commercial developments taking place this summer.
Firefox has agreed a multi-year deal to replace United Airlines as Wrexham’s front-of-shirt sponsor across the men’s and women’s teams, while Nex Playground has already been confirmed as the club’s new sleeve sponsor after replacing HP.
The Athletic also reports that Wrexham expect to announce a new back-of-shirt sponsor before the start of the 2026-27 campaign.
Commercial income remains central to Wrexham’s growth
The latest changes underline how important commercial partnerships have become to Wrexham’s rise under co-chairmen Ryan Reynolds and Rob McElhenney.
According to the club’s latest published accounts, sponsorship income reached £17.3 million during the 2024-25 season, more than half of total revenue and a substantial increase on previous years.
That income has taken on even greater importance following the introduction of the Championship’s Squad Cost Ratio regulations, which place greater emphasis on clubs generating sustainable revenue away from matchdays.
Firefox understandably provides the headline announcement, but for many supporters the quieter revelation may prove just as significant. Barring any further commercial agreement, Wrexham’s famous home looks set to carry the name The Racecourse Ground once again after three seasons as STōK Cae Ras.
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